Most Sold Halloween Candy 2024. Luckily, thanks to instacart's new 2024 trends report, you can see which candies were purchased the most (compared to the national average) depending on where you live. The top selling halloween candy in the united states is reese's peanut butter cups.

Halloween candy accounted for 7.38% of 2023 nationwide candy sales. Mars, the “authority on halloween” and maker of some of the world’s most beloved treats and snacks, is celebrating halfway to halloween by unveiling its 2024.